To design for effective communication, it is crucial to understand visual perceptions of the intended audience and incorporate their visual language into the final product. For this, we take the drawing board "into the field" and collect pictures drawn by rural community members to study visual perception.

Vikalpdesign, since 1988, has designed visuals, sensitive to cultural and societal norms for non literate and low literate audiences. Through interactive communication, Vikalpdesign seeks to encourage individual action and empower young women and men to share their knowledge with others in the community.