The target audience is the source from which all media originates and ends. Encouraging people draw gives to the ordinary villager and the marginalized, a means for expression.

Audience-Centered Strategy

Strategic steps for a communication process

Field test existing communication products
eliminate possibilities for miscommunication
Initial discussion with target audience
identify needs and priorities of the audience
Drawing session with target audience
generate pictorial dictionary for the area
Integration of rural images into communication media design
orient media to rural visual language
Field test integrated designs with target audience
ensure acceptability of an idea and comprehension of images and messages
Revise as needed
decrease chance of miscommunication
Repeat field test and revisions as needed
complete approval from audience
Final prototype media
produce effective communication media


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